University of Guadalajara press: the anti-booklet project
To announce their new mission and visual identity, the University of Guadalajara Press produced a booklet with the shape of its new symbol, and a perforation throughout the whole flesh of the volume.
This somewhat fun booklet was a way to express the spirit of the editors, their inclination for knowledge without fear for humor or playfulness.
After a brief introduction, the book consists of pairs of images with a meaning that is up to the reader to elucidate, and which would have not been the same without the perforations.
The booklet was awarded with a second place in the category of promotional materials by Quorum the Mexican Association of Designers.
