The The Art Institute of Boston at Lesley University:
new graphic identity and visual standards
As a part of its merger with Lesley University, the Art Institute of Boston adapted its graphic image to the standards of Lesley's corporate identity.
This project included the redesign of the school's original wordmark
by the designer John Kane, as well as standard applications (such
as stationary for all the departments) and the development of visual standards, released through a publication, to unify the criteria for the production of multiple graphic materials: the school's catalogue, posters and brochures about coming events, banners for the school building's façade, signage, and so on.
The objective of the new graphic image was to preserve AIB's identity
as a school within a larger University, by sharing some visual criteria.
A set of rules and visual elements (the "kit of parts") should provide
with enough resources for the production of creative, visually engaging graphic materials by different designers, that would strengthen
the school's image while establishing its and academic association.
